Bass angling is by far the most popular choice amongst the booming numbers (over 50 million) of men and women who fish in the United States. That’s a pretty big deal. To put that into perspective, angling accounts for well over 50 billion in retail sales each year. The overall annual economic impact of fishing (pre-pandemic) was $115 billion. $1.3 billion of those dollars go towards environmental protection and sustainability. Anglers spend 554 million days on the water annually. With the pandemic, that number has increased by over 25%. Most of us can think of a pretty long list of people we know smitten by the angling bug.
The popularity of competitive bass fishing is steadily growing thanks to continued shifts towards reality-based, hands-on content. FOX, Discovery, NBC Sports, Outdoor Channel, Sportsman’s Channel, Pursuit Channel, World Fishing Network, and others deliver hundreds of weekly programming hours. Fishing fans follow and interact with the sport and its players daily on popular industry news sites and social media. Professional anglers are good people who fish, and that’s interesting to a lot of folks.
Remember — Good People. Fish.
Fishing fans are brand loyal. Four out of five say they buy products and support brands that support competitive fishing. They want to see their favorites do well and know strong corporate support is vital to their careers.
The following sites offer a peek into the passionate pursuit of professional bass fishing:
Bassmaster | Major League Fishing | BassFan | BassZone | Wired2Fish | ASA Sport Fishing in America