Good People. Fish.™
Lots of people fish – over 46 million in the U.S. alone. But for the most part, it is good people who fish. And they are obsessed with it. We want them to be obsessed with our partners. You are good people. We are good people. And we all fish.
You can fool a fish but you really can’t fool fishermen. They know when something is fake. Our goal is authenticity. Authentic content can only come from the anglers who do this like their lives depend on it. And they do – financially and competitively. We are boots on the ground in lock-step with them.